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HEAD starts off generally deliver handsome profits. Thats the vital approach of the new-troubles market, and it can be becoming deftly played out by a dental treatment company that will go general public later this month.

The corporation is APPS Dental, situated in Atlanta. The reasoning behind the company -- managed treatment -- is hardly novel. Its the method thats in vogue, mentioned Mark Basham, an analyst with Typical Poors. But Applications is extending managed care to some area that's fairly http://query.nytimes.com/search/sitesearch/?action=click&contentCollection&region=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/의정부치과 large open: the $40 billion dental industry.

Only 50 percent of Americans have any sort of non-public dental insurance Which coverage is generally the traditional indemnity variety. Fewer than a person-fifth of Individuals insured are in managed treatment designs, when just about two-thirds of staff with overall health insurance coverage belong to some health maintenance Corporation, preferred supplier Corporation or other managed application.

In this type of new field, competitors have their get the job done eliminate for them. It is actually a race to create a critical mass, being an important regional plan, said Linda Killian from the Renaissance Capital Corporation, a exploration organization in Greenwich, Conn.

APPS appears to be for being getting in that contest. By energetically getting other well being programs, the corporate has more than 875,000 members as well as a network of 2,600 dentists in 8 states. Experienced Applications owned these ventures for all of previous 12 months, it would have experienced 1994 income of $117 million and profit of $1.nine million, or twenty five cents a share.

At its $13 giving value, Applications stock appears superior, Mr. Basham believes. He thinks it could hit at least $16 inside the following 12 months -- an appreciation of 23 p.c.

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Another excuse for optimism: the only other publicly held contender With this rising industry does not appear to be within the quickly track. Safeguard Health and fitness Enterprises, based in Anaheim, Calif., does the bulk of its company in California. It's had nearly no profits progress for numerous several years. Gross sales started to move yet again only right after the corporate made available options to smaller sized organizations and expanded into similar corporations -- indemnity insurance coverage and dental clinics. The corporate has also gone into goods farther afield, like eyesight options and lifetime insurance policy.

But this branching out might have hurt Safeguards earnings. While the companys revenues grew 12 p.c last calendar year, to $70.five million, gains fell by around two-thirds, to $one.three million, or 27 cents a share.

In my opinion, they expanded in a lot of directions concurrently, stated Johnny Svoren, an analyst With all the Crimson Chip Critique, a http://www.e-beauty.co.kr/ investigation firm in Portland, Ore. Mr. Svoren expects the companys profitability to boost this calendar year, even so.

Investing at $ten.25 a share at Fridays shut, Safeguard contains a rate-earnings many of seventeen.7 situations this yrs believed earnings, rendering it look considerably much less expensive than APPSs envisioned several of twenty. But this evaluate is somewhat misleading in this article because Safeguards enterprise into other fields tends to make the companies really diverse.

Genuine, APPS is employing virtually each of the offerings proceeds of $forty four.two million to pay off debt and redeemable most well-liked stock essential for former acquisitions. To extend, APPS will require far more capital, and Mr. Basham thinks the corporation will arrive at the marketplace with a secondary offering in the subsequent twelve months. Thats a Threat for investors Within this normally-eye-catching Preliminary supplying. They confront the Risk of falling benefit if the amount of shares increases.

Having said that, as APPS will become A much bigger drive in dental treatment, Mr. Basham states, its virtues may enable it to be a takeover concentrate on -- with all the advantages for its inventory that entails. All things considered, in The brand new-issues industry, firms dont have to finish to gain the race.